Refugees United and the Kenyan radio channel Ghetto FM are joining hands in a new partnership, reaching out to the many young people living in Nairobi who are missing loved ones. Ghetto FM broadcasts in Sheng, a Swahili-based patois widely spoken in Nairobi and is very popular amongst the youth in Kenya.
Together, Refugees United and Ghetto FM have developed an exciting radio campaign, which was launched last week. Check out pictures from our first spot here. The campaign includes prime time radio spots and dramas illustrating how to use Refugees United’s free, online tool to search for missing family and friends. With 185.000 people already registered on our family tracing database and more people signing up every single day, we are encouraging all listeners of Ghetto FM who are missing loved ones to sign up. Listeners are moreover encouraged to send in questions, comments and reconnection stories via SMS as well as via Refugees United’s Facebook page.
We are very excited to engage with the youth listening to Ghetto FM and hopeful that we will see many more Nairobians missing loved ones sign up for our free, online family tracing database www.refunite.org.